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2 min read
113 ways to say 'new'
When writing fashion copy, you need dozens of different headlines for new pieces, collections and drops. How about 113?
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3 min read
What exactly is storytelling?
Storytelling has been talked about for a while. But what exactly does it mean and what difference can it make?
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4 min read
Dare to be different!
How to build a brand voice that's authentic, unique and gets you noticed.
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5 min read
Wake up your words!
Is your copy feeling flat? Here are 14 quick tricks I use to inject energy when I'm editing.
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4 min read
One over-used headline to avoid this spring
And 3 ways to write scroll-stopping copy – even when deadlines get tight
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4 min read
5 copywriting lessons...by order of the traitors
Why language makes the BBC's latest reality hit so compelling
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1 min read
The two most important words in every copywriter's toolkit
How to turn a T-shirt into a headline
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2 min read
Can great copywriting win you an election?
Well, it worked for Alexandria Ocasio-Cortez...
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