CREATIVE STRATEGY
What is a creative strategist?
Developed a creative platform (Superbloom) to support Soldo's 2022 industry forecasts.
Created campaign territories, content strategies and copy for John Lewis's Autumn, Christmas and Spring 2021 marketing campaigns, and their Christmas and Spring 2020 campaigns.
In 2021, I led their Diversity & Inclusion creative strategy.
Previously, I created campaign strategies for John Lewis, including 'Share the Wonder' for Christmas 2019 and 'Room for Living', which focused home comms on customer lifestyles rather than room styles. I developed creative territories in response to briefs, supported with communication hierarchies and tones of voice, and worked closely with designers to create sign-off packs and present strategies to stakeholders.
Examples below.
