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EDITORIAL MANAGEMENT AND WRITING
Planned, briefed and commissioned all editorial content for John Lewis for two full seasons, introducing reactive and trend-driven content, to drive 2 million visits to editorial content in 2017.
Managed the editorial team through website replatforming and redesign of editorial hub in 2018.
Selected examples below.
![slouch trouser fashion editorial.jpg](https://static.wixstatic.com/media/5cbffb_f6e8927c1d064548be81f95022bb4ebd~mv2_d_2909_1279_s_2.jpg/v1/fill/w_976,h_429,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/slouch%20trouser%20fashion%20editorial.jpg)
![Slogan tee fashion editorial.jpg](https://static.wixstatic.com/media/5cbffb_3c13586f2fee42319ac2684974238707~mv2_d_2909_1376_s_2.jpg/v1/fill/w_978,h_458,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Slogan%20tee%20fashion%20editorial.jpg)
![](https://static.wixstatic.com/media/5cbffb_35ae72c3a6af4b86be08badf8df0c47f~mv2.png/v1/fill/w_980,h_795,fp_0.62_0.07,q_90/5cbffb_35ae72c3a6af4b86be08badf8df0c47f~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_2de9edd77c774f768766c9063042718d~mv2.png/v1/fill/w_485,h_485,q_90/5cbffb_2de9edd77c774f768766c9063042718d~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_85eec5da16b442d88abc04c6196dd8f8~mv2.png/v1/fill/w_485,h_485,q_90/5cbffb_85eec5da16b442d88abc04c6196dd8f8~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_0e47f42371a0408095f7ea3cb72c09cf~mv2_d_4126_5360_s_4_2.jpg/v1/fill/w_980,h_980,q_90/5cbffb_0e47f42371a0408095f7ea3cb72c09cf~mv2_d_4126_5360_s_4_2.jpg)
![](https://static.wixstatic.com/media/5cbffb_63b0bd2749d14d7892db4564eaa85cdf~mv2.png/v1/fill/w_485,h_485,q_90/5cbffb_63b0bd2749d14d7892db4564eaa85cdf~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_2fb5daa20ee34e00a2ad9d41d6417f23~mv2.png/v1/fill/w_485,h_485,fp_0.34_0.36,q_90/5cbffb_2fb5daa20ee34e00a2ad9d41d6417f23~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_2a1895e7f7244ef6bf1ce0fdbb644b94~mv2.jpg/v1/fill/w_980,h_980,fp_0.32_0.57,q_90/5cbffb_2a1895e7f7244ef6bf1ce0fdbb644b94~mv2.jpg)
![](https://static.wixstatic.com/media/5cbffb_3484fcbb5f694d5c8a6801a388b239bf~mv2.png/v1/fill/w_485,h_485,fp_0.5_0.39,q_90/5cbffb_3484fcbb5f694d5c8a6801a388b239bf~mv2.png)
![](https://static.wixstatic.com/media/5cbffb_628dfadeb1564cb69fc9e4920cedc3b0~mv2.png/v1/fill/w_485,h_485,q_90/5cbffb_628dfadeb1564cb69fc9e4920cedc3b0~mv2.png)
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